Peter Bellew — Fractional Marketing Director
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16+ years’ experience
Peter Bellew
London, UK
About Peter
I’ve spent more than 16 years leading marketing for some of the world’s best-known entertainment brands, including Universal Pictures, Square Enix and Warner Bros. My experience spans brand strategy, customer acquisition, paid media, creative, partnerships, PR, retail and commercial planning — leading multi-million-pound budgets and cross-functional teams in the UK and internationally. Today, I bring that experience to businesses that need senior marketing thinking without necessarily needing — or wanting — another permanent senior hire.
My approach is straightforward: understand the customer, identify what will move the business, and build the marketing around it.
Success is measured in business outcomes — customers, traffic and revenue — not just clicks and impressions.
How I can help
01
Brand & Marketing Strategy
02
Customer Acquisition & Paid Media
03
Go-to-Market & Campaigns
04
Partnerships & Collaborations
05
Customer Growth & Retention
06
Marketing Effectiveness
Built to flex
Established Brands
Extra senior firepower.
Fractional leadership, major launches, brand transformation and strategic support for marketing teams that need experienced leadership or additional capacity.
Start-ups & Scale-ups
Build the marketing function you actually need.
From positioning and launch strategy to customer acquisition, paid media and team structure — senior marketing expertise without making the senior hire too early.
Independent Businesses
Turn awareness into customers.
Practical, commercially focused marketing to increase visibility, drive traffic and footfall, attract new customers and give existing customers more reasons to return.
Ways to work together
01
Fractional
Ongoing senior marketing leadership embedded within your business, without the full-time commitment.
02
Project
Focused support for a launch, brand strategy, growth challenge, campaign or transformation.
03
Advisory
Independent senior counsel for founders, leadership teams and marketing leaders.
04
Delivery & Execution
Hands-on delivery of campaigns and marketing activity, from media buying and agency management to social and partnerships. I can take ownership and make things happen.
Have a marketing challenge?
Whether you know exactly what you need or simply know something isn’t working, let’s have a conversation.
Email Peter
